Thursday, December 26, 2019

Customer Relationship in Tourism Industry - 13879 Words

School of sustainable development of society and technology EFO703 Bachelor thesis in Business Administration Business Administration, basic level-300, 15 ESTC-points Supervisor: Angelina Sundstrà ¶m Và ¤sterà ¥s, 2010-06-04 Customer Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June, 2010 Level: Bachelor thesis in Business Administration, Basic level 300, 15 ECTS Authors: Yanfei Yan, Jie Yang Supervisor: Angelina Sundtrà ¶m marketing mix, service quality, customer satisfaction, customer retention. travel agency, Resia. Subject terms: travel agency, customer relationship†¦show more content†¦5 2.1.2 Choice of organizations ................................................................................................ 6 2.2 Motivation of Theories...................................................................................................... 6 2.3 Interviews ............................................................................................................................ 7 2.3.1 Choice of respondents ................................................................................................... 7 2.3.2 Interview process ........................................................................................................... 8 2.4 Analyzing the Empirical Data ........................................................................................... 9 2.5 Credibility of the Research ............................................................................................. 10 Chapter 3. Theoretical framework ................................................................................ 11 3.1 The Nature of Service ...................................................................................................... 11 3.1.1 The Service Marketing Mix (The 7 P’s) ....................................................................... 11 3.1.2 Service QualityShow MoreRelatedMarketing Practices And Communication Management992 Words   |  4 Pagescommunication technology (ICT) are considered as one of the most significant background factors of IMC. (Kitchen et al, 2004. Gurau, 2008. Kliatchko, 2009). According to advanced technology solutions, IMC programs are able to capture precise data on customers. This means that database management is of crucial importance for the IMC approach. (Kliatchko, 2005). It is pointed out that consumers perception of the integrated marketing communication need to be considered in order to measure efficiently theRead MoreEmail Marketing In Travel And Tourism900 Words   |  4 Pagesthat can be used. 2. Email Marketing in Travel Tourism Ting, (2012) begins that in competing for consumers, gaining new customers has been the priority of hospitality and travel firms. Marketing deals focused on ways of attracting customers. Limited time discounts and service bundles or regularly offering new service features have been ways by which travel firms have attracted new customers. These strategies have resulted in increasing customers of travel agencies, car rentals, hotels, restaurantsRead MoreHospitality Provision964 Words   |  4 PagesASSIGNMENT Introduction Hospitality provision is one of important services in travel and tourism. The hotel is a basis for short accommodation needs of travellers. Depending on the content and using that object classification stay in hotel, tourism, resort, etc. According to the level of amenities available, they are classified according to the number of stars from 1 to 5 stars. In recent year, the economics and society are developing. People are getting busier with their work and their life. TheyRead MoreBest Practices For Collaborative Marketing928 Words   |  4 PagesProblem Statement In order to gain competitive advantage in an industry, best practices for collaborative marketing must be utilized. For the travel, tourism, and hospitality industry, best practices for the collaborative marketing process must be adopted in each of three key marketing management functions: marketing planning, campaign management, and customer analytics. First, however, those best practices for collaborative marketing must be identified and evaluated through a balanced scorecardRead MoreService Encounter Report1617 Words   |  7 Pageslevel unceasing enhancement, I believe that the management also felt the pressure by competitors, as a large hotel, it is necessary to improve the competitiveness, first of allï ¼Å'we must considerate the service marketing. We are the service industry after all; the customer is really pays attention to the level of service. We must catch this factor, then we can develop good service project. The following article Ill specific analysis of the content of the service marketing, and guide. In order to improveRead MoreA Brief Note On The Country Of Nepal Essay1494 Words   |  6 Pages Importance of Hospitality tourism in Nepal Nepal is a land locked country, share boarder with two big countries India at east, west and south and China at the north. Being in the middle of these countries Nepal is marvellous and beautiful country. Nepal is rich in natural beauty and the unique geographical position has made Nepal more attractive and lucrative. Besides being naturally beauty it is also home for different world heritage monuments. Nepal rank in the bucket list for travellersRead MoreEssay on Similarities and Differences Between TH1700 Words   |  7 Pages1.1. Tourism: according to F.W. Ogilvie (1933), tourism can be defined as ‘persons who go to somewhere rather than home or workplace for a period of time and spend money in that place’. But this definition has its limitations as it is too broad and it does not have specific standards or criteria to define tourism. Many organizations have been tried to come up with an accurate definition of tourism, but till now they only commonly accepted some factors that help to define tourism. Tourism is anRead MoreA Swot Analysis Of Golden Dragon Chinese1274 Words   |  6 Pagesrestaurant and attracts more customers. Strengths Strong market position within group tourism industry Golden Dragon Chinese, Australian and seafood restaurant is the designated place for having meal when group tourism visit the Blue Mountains area, especially Chinese group tourism, because it has spacious space to accept around 180 people in the same time. There are two types of food can be offered by the restaurant, one is buffet, another is fine dining. For Chinese group tourism, buffet is the commonRead MoreFactors Influencing Customer Satisfaction890 Words   |  4 PagesWang Qin | BB11170684 | | 1.0 Research Topic Factors that affect customer satisfaction in the hotel industry. 2.0 Research Background The English word â€Å"hotel† derives from the French word hà ´tel (coming from hà ´te meaning host). It refers to a townhouse which is any building that is frequented by seeing visitors. A hotel is an establishment which provides lodging for a paid short term basis. Kotler (1996) defined customer satisfaction as â€Å"the level of a person’s felt state resulting from comparingRead MoreBachelor s Degree Lets Marketing Essentials1515 Words   |  7 PagesKotler (2008). Marketing has 4 strategies for example the 4 PS, Price, Product, Place and Promotional Strategy. Marketing involves the development of a product, the determination of its price, and a selection of a distribution channel to reach the customer s price and also the development and implementation of a promotional strategy. Marketing influences different travel organisers such as tour operators and travel agents. Within the marketing mix they would be influencing different destination organizations

Wednesday, December 18, 2019

The Israeli Palestinian Conflict, By Benjamin Netanyahu

The Israeli-Palestinian conflict can be seen from different perspectives, one of them being from the Likud party in the Israeli government. In particular, there are stances that Likud takes on the conflict. Right now, Benjamin Netanyahu is the Israeli Prime Minister, and his current approach to dealing with the conflict differs from the approach taken in 2009. The Likud party is considered hardliner and right-winged, meaning that it is harder to compromise with this political party due to their strict stances and beliefs. Therefore, their diplomatic approach towards the conflict is less compromising in comparison to the Zionist Union. Netanyahu’s stance on how to resolve the conflict differs from what it used to be in 2009: â€Å"The international uproar started when Netanyahu said a Palestinian state would not happen during his tenure if he won re-election to a fourth term, which widely sounded like a departure from his previously stated support for a two-state solution† (politifact.com). Contradictory to his previous thoughts in 2009, Netanyahu no longer sees a two-state solution as a realistic option any more. Someone cannot simply move Israeli citizens over night from their settlements for a number of reasons. The most significant reason is that it would be hard to evacuate lands and give them back to the Palestinians. Also, if Israeli citizens would evacuate the land surrounding Jerusalem and the West Bank, there is a fear that the Arab extremists would take control ofShow MoreRelatedEssay about Israel1022 Words   |  5 PagesIsraels government has changed dramatically since the new election in May of 1999. The Israelis needed a change in government. The people needed a new Prime Minister who could promise them things they wanted and make these things happen. The old non-negotiating, thick headed ways of governing, used by former Prime Minister Benjamin Netanyahu made the peace process towards the Palestinians, Syria, and the religious c onflicts within the enormous Jewish population of this country stagnate. Netanyahus waysRead MoreRhetorical Analysis Of Conan O Brien1235 Words   |  5 Pageshis show to different parts of the world. His previous Conan Without Borders shows have been quite entertaining. The Cuba and Mexico episodes are my favorites. However, knowing Conan chose to travel to Israel and violate/ignore the call by Palestinian civil society to boycott, divest, and sanction (BDS) Israel for it to comply with international law made my heart sink. Would we have excused Conan if he decided to visit South Africa during the boycott movement to end its system of apartheid? IRead MoreIsraeli Settlements And The New U.S. Administration. The1171 Words   |  5 PagesIsraeli Settlements and the New U.S. Administration The focus of this essay will be the construction of new Israeli settlements in the West Bank region and whether or not Israelis think the Trump Administration supports these new settlements. This is an important topic because Israeli settlement building has been a major issue preventing Israelis and Palestinians from coming to a peace agreement. Also in Assignment 1, I referred to this issue as a possible limitation to my prospective trip to JerusalemRead MoreThe Conflict Between Jewish And Arab State1549 Words   |  7 PagesArab state, it still face obstacles in achieving its sovereignty. Former Palestinian leader Yasser Arafat planned to officially announce the statehood of Palestine in 1996 (Quigley). This action received a strong response from Israeli Prime Minister Benjamin Netanyahu. Netanyahu said recognition of Palestinian statehood would nullify the Israeli-Palestinian agreement. From this notion, Netanyahu threatened to invade Palestinian territories like the West Bank o f Jordan River. The settlements have beenRead MoreIsrael Is A Small Democracy At The Eastern End Of The Mediterranean1349 Words   |  6 Pagessecular (profess no religion). Most Israelis and many non-Israeli Jews, as well as other supporters of Israel worldwide, see Israel as a refuge for Jews made necessary by the Holocaust, the Nazi-engineered genocide of approximately six million European Jews from 1941 to 1945. Most scholars acknowledge the existence of an ethnically distinct population of Arabs living in Palestine, the territory between the Mediterranean Sea and the Jordan River, that predates Israeli independence. Arabs living in PalestineRead MoreHow The Two State Solution Can Solve The Arab / Israeli Conflict825 Words   |  4 PagesHistory December 1st, 2015 How the Two-State Solution Can Solve the Arab/Israeli Conflict Over the years, people have argued about different solutions for the Arab/Israeli conflict. The Arab-Israeli conflict is an ongoing incongruity between Israelis and the Palestinians. Since 1948, the state of Israel is in the center of the dispute between the Palestinians and Israelis over who should own the land. The Jews (Israelis) claim that the land is theirs based on the promise to Abraham and his descendantsRead MoreForeign Policy And Decision Making Simulation1638 Words   |  7 Pagesof the State Department I was involved in an Israeli foreign policy and decision-making simulation where members were to agree upon various minimal peace terms and implementations. This brief for General H. R. McMaster will provide the most thorough analysis of the outcomes from this simulation to provide the best suggestions for the United States involvement in the Israeli-Palestinian conflict. The opening remarks by Prime Minister Benjamin Netanyahu were that the ministers must agree in consen susRead MorePolitical Prediction In Israel1513 Words   |  7 Pagesscheduled date for the next Israeli legislative election is November 5, 2019. However, the government could hold early elections if it chooses to do so. Among all four sectors, geopolitical future looks the most worrisome. Political Prediction The continuity of political stability is predictable for a three-year time horizon. The democratic system in Israel is highly developed and entrenched. There was a peaceful transformation of power last year. Benjamin Netanyahu won fair and free electionsRead MoreJerusalem And The West Bank1234 Words   |  5 Pagesof danger because of its location, of the ambiguity about who is in control of which part. There s a lot of violence going on in the West Bank. There are thousands of Palestinians in the streets now that there have seen so many acts of violence. The recent reporting’s feature single independent attacks from young Palestinian men. In the past, there have been more collective acts of violence, but now a day there are single independent person s. Due to these actions of violence, the citizens haveRead MoreThe Role Of Politics In Israel1200 Words   |  5 Pages Surrounded by conflict and terrorism, Israel proved it was worthy of the U.S.’s support with its strong values and cultural history. The current prime minister of Israel is Benjamin Netanyahu, elected March 18, 2013. Since 1996, he has held the office of prime minister four times. He is a member of the Likud party and the 17th person to hold the position. The Likud party leans to the right, supporting a large military force, low corporate taxes, and opposes a Palestinian state (Jewish Virtual

Monday, December 9, 2019

Practicum Report free essay sample

I would like to acknowledge  the contributions of the following persons/individuals to the development of my paper/project: My classmates and Friends Who’s been there supporting me; every time that I  got questions about our paper,  I always ask for their advise. I greatly value their friendship and I deeply appreciate their belief in me. My Family None of this would have been possible without the love and patience of my family. My immediate family to whom this dissertation is dedicated to, has been a constant source of love, concern, support and strength all these years.I would like to express my heart-felt gratitude to my family. My extended family has aided and encouraged me throughout this endeavor. I warmly appreciate the generosity and understanding of my extended family who’s always giving me my allowance, for me to be able to go to my practicum site. To our practicum adviser, Mr. We will write a custom essay sample on Practicum Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Romeo Carangian I have been amazingly fortunate to have an adviser who gave me the freedom to explore on my own, and at the same time the guidance to recover when my steps faltered.We had  swapped from  City Garden Suite to Lotus Garden Hoteland our schedule for this time is for morning shift. At firstday of duty  in Kitchen, we felt already the presence of laughterand  enjoyment. Chefs  were  so  naughty  and  they  don’t  take  thework seriously. I mean while cooking they tend to be funny sothat everybody is happy and you won’t fell the tiredness. Forus, who are trainees, we’re only capable to be the assistant ofchef. We prepared food and ingredients needed for breakfast. Westocked  ready-to-used food  in  refrigerator  and  we  even cookedvegetable which used for garnish.How great it was to be withfunny chefs yet we’ve learned things which we could use in thefuture. They  shared  not  only  tips  in  cooking  but  also  itsprocedure. If  for  garnish,  we  are  allowed  to  make  it  becausethey are just simple to follow and prepare. How many times thatI was assigned to cook for the food of employees The other wayfor us to learn also was to take an insight of what the chef iscooking. I’ve known how to make different types of omelet too. Quite sometimes we’re washing used plates though it’s not partof our duty. That was to show our willingness and gratefulnessto work in their establishments.

Monday, December 2, 2019

The Election Of 1956 Essays - Richard Nixon, Dwight D. Eisenhower

The Election Of 1956 The election of 1956, 48 states were in the union at that time and Dwight Eisenhower was president. Even though Eisenhower had not made and major changes during his first term he was still the publics for choice for the next election. In a poll taken in 1954, 65% of Americans had approved of the job he was doing. Some critics reflected his as lazy. Saying he rather be golfing, one of his own speech writers once described his as an ?oaf?. But never the less he was unanimously nominated for the Republican ticket in 1956 along with Richard Nixon for vice president, who won with 457 electoral votes and 57.6% of the popular vote. For the Democrats Adlai E. Stevensons was anomously nominated and excepted the nomination. This campaign was won of the calmest in American history, for the same candidates ran in the election of 1952. Not many people thought the democrats even had a chance against Eisenhower. at a picnic at Eisenhowers' farm in Gettysburg, where he officially began his campaign, He addressed the leaders attending on the top two issues: his health and Richard Nixons place on the ticket. He assured them he felt fine. And Richard Nixon assured them he would be able to fulfill the duties of president.Dwight Eisenhower was one of the most popular American leaders. British General Bernard C. Montgomery, who had fought in the war with Eisenhower is quoted saying ?He merely had to smile at you and you trusted in him at once?. As a great World War II General people saw him as a sign of hope for peace in the post war era. He was elected in to office in 1952 by and overwhelming margin and an even greater one in 1956. In the 1956 election people were sure he would be re-elected, but they were not sure if he would accept the Republican parties nomination. Eisenhower suffers some medical difficulties, but always came back to tell the people he would seek re-election. Eisenhower did seek re-election and had won by a landslide getting 457 electoral votes compared to the democrats 73 elector votes. This was the last election to use the Whistle-stop campaign technique. Both parties had campaigned steadily, but it was rare to see a change in polls. During the campaign the top problems facing the nation were threat of war and foreign policy. Civil rights along with the high cost of living and agricultural problems didn't fall far behind. People of America for the most part supported Eisenhower as a man and Stevenson as the democratic party. The republican party did not even control the house after the election. Which shows how much people trusted in Eisenhower as a person more then for being Republican. Eisenhowers' platform was ?peace and prosperity?. His a few of his concerns were foreign policy and national defense, space exploration, civil rights and NATO. The democratic platforms were pretty much the same except the we for disarmament. They were for stopping testing of the H-bomb. In October of 1957 two major crises occurred which certainly helped increase the American peoples confidence in Eisenhower. First the Leader of Egypt nationalized the Suez Canal, which caused great Britain, France, and Israel to attack Egypt. Eisenhower helps form a cease-fire. And the citizens of Hungary tried to over throw the communist government there. In turn the Soviet Union sent troops to support the dictator there. Eisenhower resisted challenging the Soviets. There wasn't much Stevenson could to win vote the American people were pretty solid on re-electing President Eisenhower for a second term. He had a strong running in African-American districts which was odd for a republican at that time. It was the first time in history that a to way presidential race that the presidential party did not win the house majority also. Eisenhowers' campaign was full of items, they had everything from pantyhose to umbrellas, bearing the ?I Like Ike? and other slogans. The American people apparenty believed in Dwight D. Eisenhower. Bibliography Students Atlas Of American Presidential Elections (1789-1996) Congressional Quarterly Incc., Washington DC 1997 Dwight D. Eisenhower, HTTP://www.whitehouse.gov/WH/glimpse/president/HTML/de34.html Eisenhower Presidential Library HTTP://sunsite.unc.edu./lia/president/eisenhower.html American History Essays